{"id":6681,"date":"2018-04-06T14:48:02","date_gmt":"2018-04-06T13:48:02","guid":{"rendered":"https:\/\/test2017.mgt-conseils.com\/?p=6681"},"modified":"2018-04-23T16:41:13","modified_gmt":"2018-04-23T15:41:13","slug":"une-ong-internationale-nous-confie-loptimisation-de-son-crm","status":"publish","type":"post","link":"https:\/\/test2017.mgt-conseils.com\/index.php\/2018\/04\/06\/une-ong-internationale-nous-confie-loptimisation-de-son-crm\/","title":{"rendered":"Une ONG internationale nous confie l&rsquo;optimisation de son CRM"},"content":{"rendered":"<p>Une ONG de d\u00e9fense des droits de l&rsquo;Homme de renomm\u00e9e internationale a choisi MGT Conseils pour optimiser son\u00a0<b>CRM<\/b>\u00a0afin de disposer d\u2019un <strong>SI Marketing int\u00e9gr\u00e9<\/strong>. <strong>Gains de productivit\u00e9<\/strong> et <strong>meilleur ciblage<\/strong> lors de ses campagnes marketing aupr\u00e8s des adh\u00e9rents sont\u00a0 les principaux r\u00e9sultats attendus de notre intervention.<\/p>\n<h2><b>Talend\u00a0: l\u2019ETL choisi pour l\u2019automatisation des flux<\/b><\/h2>\n<p>L\u2019ONG ne dispose pas d\u2019un SI Marketing compl\u00e8tement int\u00e9gr\u00e9. Les\u00a0\u00e9quipes Marketing utilisent deux solutions ;\u00a0<b>Salesforce<\/b>\u00a0pour leur\u00a0<b>CRM<\/b>\u00a0et\u00a0<b>Equinoxe Software<\/b>\u00a0pour leurs campagnes Marketing.<\/p>\n<p>Les interfaces sont manuelles voire inexistantes et imposent des retraitements de donn\u00e9es chronophages\u2026 Les ciblages r\u00e9alis\u00e9s lors des campagnes marketing ne sont pas suffisamment fiables et prennent trop de temps\u2026.<\/p>\n<p>L\u2019ONG a donc fait le choix de Talend pour l\u2019optimisation et l\u2019automatisation de ses flux de donn\u00e9es. Elle a \u00e9galement d\u00e9cid\u00e9 de faire appel \u00e0 MGT Conseils pour son\u00a0<a href=\"https:\/\/test2017.mgt-conseils.com\/index.php\/business-intelligence\/\">expertise BI\u00a0<\/a>en lui confiant une triple mission\u00a0:<\/p>\n<ul>\n<li>D\u00e9velopper et valider des flux de donn\u00e9es entre Salesforce et Equinoxe.<\/li>\n<li>Assurer un r\u00f4le d\u2019AMOA pour l\u2019\u00e9volution de la solution\u00a0<b>Equinoxe <\/b>: depuis l\u2019expression du besoin jusqu\u2019\u00e0 la validation des travaux<\/li>\n<li>Accompagner les \u00e9quipes Marketing dans l\u2019utilisation de la solution Equinoxe.<\/li>\n<\/ul>\n<p>Choisie pour notre m\u00e9thode d\u2019intervention personnalis\u00e9e et produisant des r\u00e9sultats rapides \u00e0 court terme, MGT Conseils, est fi\u00e8re d\u2019ajouter parmi ses r\u00e9f\u00e9rences, une ONG internationale de d\u00e9fense des droits de l\u2019Homme.<\/p>\n<p>Apr\u00e8s La Croix-Rouge ou Borne-Fonden au B\u00e9nin, elle t\u00e9moigne de notre savoir-faire en termes d\u2019accompagnement, aupr\u00e8s des acteurs du monde associatif et caritatif.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Pour l&rsquo;optimisation de vos syst\u00e8mes d&rsquo;informations<\/em><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-rejoindre-la-liste-d-attente\" title=\"workshop\" href=\"https:\/\/test2017.mgt-conseils.com\/index.php\/contact\/\"><span class='mb-text'>CONTACTEZ-NOUS<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une ONG de d\u00e9fense des droits de l&rsquo;Homme de renomm\u00e9e internationale a choisi MGT Conseils pour optimiser son\u00a0CRM\u00a0afin de disposer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - 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